Discover how Viagogo uses social proof to drive sales and learn how your business can easily do the same with Forsere's simple tools.
If you’ve ever tried buying tickets for a concert, football game, or festival, there’s a good chance you’ve stumbled across Viagogo.
Viagogo is one of the world’s largest online ticket marketplaces. They don’t just sell tickets – they create urgency, build trust, and convert browsers into buyers using a little-known marketing power tool: Social Proof.
And guess what?
It’s not some expensive, hard-to-build system. It’s actually easy to implement, affordable, and incredibly effective – especially when you do it right.
Let’s break this down.
🎟️ Viagogo’s Model – Why They’re Always Sold Out (But Not Really)
According to Growjo.com, Viagogo generates an estimated $66.7 million in annual revenue. That’s a massive number for a platform that doesn’t even create its own events.
So, how do they do it?
We analyzed their platform and found two key reasons behind their growth:
1. User-Powered Inventory
Viagogo doesn’t just list official event tickets. It’s also a place where everyday people resell their tickets.
Let’s say you bought a ticket for a concert next week but can’t make it. Instead of losing your money, you can resell it on Viagogo.
This creates a constant flow of ticket availability even when traditional ticket platforms say "sold out." For fans, that’s a game-changer. You always have a second chance to see your favorite artist or team.
2. Social Proof Magic
Now here’s where it gets clever and where you can learn something powerful.
Viagogo uses social proof notifications throughout their platform:
- “🚨 Only 5 tickets left at this price!”
- “👀 150 people viewed this event in the last hour.”
- “🔥 Tickets are selling fast – secure yours now.”
These aren’t just flashy texts. They're carefully crafted psychological nudges.
When users see that others are browsing or buying, it creates urgency and trust.
It says:
“You’re not the only one interested — act fast, or you might miss out.”
And that’s what converts visitors into buyers.
🧠 Why Social Proof Works (and Works Well)
Here’s the deal:
We humans are social creatures. We tend to look at others’ behavior to help us decide what to do.
Social proof taps into this instinct.
It tells your website visitors:
- "Other people are buying this."
- "You're not alone."
- "This product must be good if others want it."
And the result?
- Higher conversions
- Fewer abandoned carts
- More trust in your brand
💡 Can You Use Social Proof In Your Business?
Yes. Absolutely. And it doesn’t have to be complicated or expensive.
If you’re thinking:
“Well, that’s cool for Viagogo, but I’m not a ticket giant. Can I really use social proof too?”
Here’s the short answer: Yes.
And the long answer? Still yes — and here’s how.
At Forsere.com, we help businesses of all sizes implement high-converting social proof tools without needing:
- a developer,
- a coding background,
- or a big marketing budget.
Whether you’re selling handmade jewelry, digital courses, a local service, or SaaS tools — social proof works.
And here’s the best part:
You can get started in minutes.
🚀 How Forsere Makes Social Proof Simple
We’ve built Forsere with one goal in mind:
To help small and growing businesses convert more sales using the same techniques big companies are using — without the hassle.
With Forsere, you can:
- Display real-time user activity: “John from New York just signed up”
- Show visitor counts: “50 people are viewing this product”
- Add urgency countdowns: “Sale ends in 3 hours”
- Share reviews and testimonials live on site
And if you ever get stuck?
Our support team is always ready to help, step-by-step.
🎯 The Takeaway
Big companies like Viagogo have figured it out:
Social proof = more trust + more urgency = more sales.
But this isn’t just a trick for billion-dollar brands.
You can apply the same strategies to your own site today — with almost no effort.
So ask yourself:
👉 Are you letting your customers buy with confidence?
👉 Are you building urgency where it matters?
👉 Are you showing that people love what you offer?
If not, you’re missing out on conversions every single day.
Start using social proof today with Forsere.com and watch what happens when your visitors feel that irresistible nudge to say “yes.”